| 授業コード | 10002200 | クラス | |
| 科目名 | 国際ビジネスコミュニケーションⅣ | 単位数 | 2 |
| 担当者 | ROUAULT, Gregory T. | 履修期 | 後期授業 |
| カリキュラム | ＊下表参考 | 配当年次 | ＊下表参考 |
| 授業題目 | 上級貿易通信 International Business Communication IV |
| 授業の概要 | The purpose of this course is to introduce the principles of communication in business as they relate in practice as strategies for external communications in marketing and the internal communications in meetings for decisions involved in marketing mix decisions. An online business simulation game with companies competing against each other will be used to provide these opportunities. |
| 学習の到達目標 | Students will develop (1) knowledge of the key terms in marketing communications, (2) skills in demonstrating business information analysis for marketing decisions, and (3) the attitude for collaborative company communications in a competitive context. |
| 授業計画 | 第１回 | ガイダンス Overview and Introduction - Mini lecture: Communication in a global workplace |
| 第２回 | Markets and Consumer behavior - Mini lecture: Planning business messages / CMU workshop: Career skills |
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| 第３回 | Marketing Mix - Product - Mini lecture: Composing business messages / CMU workshop: Tech Do's & Don'ts |
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| 第４回 | Marketing Mix - Pricing - Mini lecture: Revising business messages / CMU workshop: MS Word |
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| 第５回 | Marketing Mix - Promotion - Mini lecture: Information flow in organizations / CMU workshop: Ethics (1) |
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| 第６回 | Marketing Mix - Place / Distribution - Mini lecture: Positive messages / CMU workshop: Ethics (2) |
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| 第７回 | Simulation overview and trial - Mini lecture: Negative messages / CMU workshop: Intercultural skills |
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| 第８回 | Knowledge review mid-term test | |
| 第９回 | Product positioning - Simulation Decision 1 - Mini lecture: Persuasive messages / CMU workshop: Ethical sales letters |
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| 第１０回 | Market segmentation - Simulation 2 and Strategic Plan Report Intro - Mini lecture: Business proposals / CMU workshop: Collaboration |
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| 第１１回 | Pricing strategy - Simulation Decision 3 - Mini lecture: Communication in meetings / CMU workshop: Etiquette & manners |
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| 第１２回 | Promotion strategy - Simulation Decision 4 - Mini lecture: Business presentations / CMU workshop: Teamwork |
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| 第１３回 | Product line extension - Simulation Decision 5 - Mini lecture: Interviewing / CMU workshop: Negotiating |
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| 第１４回 | Simulation Decision 6 - Final simulation 'impromptu' presentations | |
| 第１５回 | Final simulation 'planned' presentations and Debriefing |
| 授業外学習の課題 | Students are expected to complete out of class preparation on individual and group project tasks and to conduct the business information analyses needed to prepare for in-class meetings and communications for decisions with their company team. |
| 履修上の注意事項 | Course activities focus on: (1) mini lectures with business communication workshops for skills practice, (2) marketing strategies & applied communications in tasks & projects, & (3) team meetings for company communication for decision making. 【This subject is also designed for the 2014～ Global Course students. ※ただし、一部の学部・学科では配当されていない場合があります。】 |
| 成績評価の方法・基準 | Ongoing assessment will be conducted on active class participation 20%, marketing communication projects 20%, a knowledge review test 20%, written company strategy plans & reports 20%, & the business simulation game performance 20%. |
| テキスト | 適宜、プリント教材を配布する。Handouts will be provided in class along with a link to the online Student Manual for the business simulation game. |
| 参考文献 | D. Loewy, M.E. Guffey, B. Du-Babock "Essentials of Business Communication: Asia Edition" (3rd ed.) |
| 主な関連科目 | 国際ビジネスコミュニケーションIII / International Business Communication III |
| オフィスアワー及び 質問・相談への対応 |
1) Please participate actively in this class taught in English. (Please have access to a dictionary). 2) Please inform your instructor in advance of any absences and share with your classmates your business information analysis necessary to make the next in-class decisions for the business simulation game. Please contact me by email or after class with any questions. 3)オフィスアワーOffice hours will be explained in the course outline handed out the first day of classes, or by appointment. |
| URLリンク | www.smartsims.com |
| URLリンク | http://www.knowthis.com/principles-of-ma |
| 所属 | ナンバリングコード | 適用入学年度 | 配当年次 |
| 商学部商学科（Ｃ群） | － | 2011～2016 | 3･4 |
| 商学部商学科（Ｅ群） | FCBS35314 | 2017～2017 | 3･4 |
| 商学部経営学科（Ｃ群） | － | 2011～2016 | 3･4 |
| 商学部経営学科（Ｅ群） | FCBA35314 | 2017～2017 | 3･4 |
| 法学部国際政治学科（Ｈ群） | － | 2011～2016 | 3･4 |
| 法学部国際政治学科（Ｈ群） | FLIP30802 | 2017～2017 | 3･4 |